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30
Aug 19

The Power Of Personalized Print

Personalization is a key part of customer experience, with intelligent use of data enabling marketers and brand owners to create relevant and unique experiences. Personalized printed items hold the reader’s attention for longer and studies show it increases purchase rates. The report titled ‘Making it personal’ published by Deloitte demonstrates the success of personalized print, […]

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Categories: Blog
6
Aug 19

Visual Merchandising: The Right Material For The Job

Making your retail store inviting should be one of the most important tools in your brand strategy. Visual Merchandising encompasses many different areas of the retail experience and a few examples would be the shop window, interior display, store layout and the atmosphere created within the store by factors such as light and sound. Yes, […]

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Categories: Blog
16
Jul 19

PRINTER MATH: UNTANGLING THE CONFUSING WORLD OF CONVERTING AND CALCULATING

Math. Let’s face it, if printers don’t have enough to juggle…ink types, paper types, cylinder pressure, drying times, tension and alignments…they have the whole challenge of understanding exactly how paper math works. There’s grammage and sheet sizes, calculating costs and shipping weights, working backwards into converting rolls to sheets. While many industries have a standard […]

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Categories: Blog
3
Jun 19

The Application/Solution Focused Sale

We at Kernow, providers of Value-added solutions, know that we must provide our customers with the reasons why they should go with our solutions that are NOT necessarily the lowest cost BUT have the highest value. For the last 40+ years we have succeeded by solving the customer’s problems! We focus on Application/Problem solving for […]

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Categories: Blog
3
May 19

Synthetics in the Hospitality Market: Helping You Stand Out From The Crowd

Do You Stand Out From The Crowd? The hospitality and leisure industry is the fourth largest employment sector in the UK. No matter what type of hospitality you are engaged in, the competition is high and today that extra something is required to attract your customers’ attention. Hotels and restaurants face new challenges, as competition […]

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Categories: Blog
2
Apr 19

Specialty Coating and Laminating: Your Partner in the Industry

The “hidden” Cornish Gem When you think of Kernow Coatings, think best-in-class quality print receptive coated synthetics across all print platforms from traditional litho and flexo to digital dry toner, all ink jet technologies and more recently HP Indigo. We have the best digitally printable synthetics in the market with the most OEM certifications in […]

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Categories: Blog
11
Mar 19

When white plastic isn’t just white plastic

Durable. Waterproof.  Tear resistant.  These are just a few of the ways printed plastics impact our life each day, often without us being aware of it!  From the bank cards that we use daily to pay for goods, to the safety signs that warn us about dangerous situations, synthetic materials surround us and provide us […]

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Categories: Blog
4
Feb 19

The Growing Need For Personalisation On Plastic Labels In The Horticultural Market

Plastic is an excellent material for durability and it gives print pieces a modern, sophisticated look. Additionally, items printed on plastic can be placed almost anywhere because they work well in environments with high humidity, they won’t deteriorate when wet and won’t tear apart when handled under harsh conditions. Plastic labels are available in a […]

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Categories: Blog
10
Jan 19

Start the New Year thinking Green!

At Kernow Coatings we are committed to conducting business in ways that both help protect our planet now and build a better, more ecologically aware future for generations to come.  Our Sustainability Vision has become a true focus of our manufacturing process. Our main focus has become recycling which has many benefits such as conserving […]

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Categories: Blog
5
Dec 18

What Could Possibly Go Wrong With Cheap Synthetics?

The “It’ll be OK” approach when running unapproved synthetics can come at a significant price. The cost of your digital printer can be anywhere from thousands to hundreds of thousands of dollars and we all know that run time is the only time where money is made. Jams, dust contamination and fuser melts are the […]

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Categories: Blog
7
Nov 18

Schools use Synthetics to Save Time and Money

Going into any classroom today and looking around, everyone will be amazed at the sheer volume of printed material being used. From the books to the notepads, handouts, display documents in various sizes and the teaching aids, the variety, color, and the volume does not seem to have declined even though we are in the […]

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Categories: Blog
10
Oct 18

Synthetics in the Health Care Market

I recently went for an MRI scan and in the small anteroom I counted 13 laminated signs, with everything from asking me not to use my mobile, to how to use the lockers to store my personal things. All of them were faded, dirty and stuck on with drawing pins, tape or blue tack and […]

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Categories: Blog
17
Sep 18

Choosing the Right Media for the Right Job

With a marketplace full of different products, making the right choice of substrate can be a daunting task. As a habit most printing companies like to use products they are familiar with, and unsurprisingly, most print jobs are printed on paper substrates. Is paper always the right solution for the application? And is lamination the […]

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Categories: Blog
31
Aug 18

Actions Speak Louder Than Words: Showing What Your Products Can Do

Innovation and creativity is at the core of everything we do at Kernow Coatings. This is true for the products we develop and offer to the digital printing industry but also when it comes to explaining and offering the products to the market. At Kernow, we consider our products as more than just printable substrates, […]

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Categories: Blog
25
Jul 18

Synthetics in the Retail Market: How a Simple Material Can Change the Way You Market!

We’ve all seen it. Chances are you can recall a recent situation where you encountered it: the smudged sign, the torn tag, the greasy menu with the ratted corner, that one observation that made you question the cleanliness of the store you love to shop in.  The retail world is full of printed applications that […]

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Categories: Blog